At MONOZUKURI we don’t wait for the right creative push, instead, we create it – without any pressure to succeed.
Creativity is not about creating great art, at least not right away.
For us, creativity is a process, it's not about judgment or competition. The ideas will come.
All people are creative, in very different ways. As soon as we free ourselves from the pressure to perform, we can discover and live out our creativity. Ideas lead to further ideas and MONOZUKURI inspires us to try out, to combine things and thoughts, to expand and thus to find new perspectives.
With our ritual - 3-2-1 monozukuri - starting to create things gets easy and before you know it the hourglass is already turned.
That’s the power of the impulse.
No time for self-critical, distracting thoughts.
Just get going!